Hearthfire CapitalFor Hearthfire
Built by Leadfins
Book a time
For Sergio & the Hearthfire team

Get accredited investors from beyond your network.

Every ad, landing page, and script in here was built for one purpose, to get Hearthfire in front of accredited investors who are not already in your network. It is in your real brand colours, it uses the numbers you already put in your own ads, and you can run all of it yourself and see how it does against what you have live right now.

01
Landing page
With a 90-second investor video that plays itself
02
4 image ads
Photographed, on-brand, paired with scripts
03
4 ad scripts
Direct, number-led, ready to run
04
Ads teardown
Your 15 live ads vs what we built
1Landing page

Landing page.

This is the page your ads send people to. It does the explaining and the selling, so the ad itself can stay simple. Scroll it live below, or open it full-screen.

hearthfire-holdings-v2-lp.vercel.app
Open full site →
Included The 90-second investor video auto-plays in the hero of the page above, captioned and on-brand, so the page sells even on mute.
2Image ads

Image ads.

Four ads in your brand, each built around one clear idea. Put them straight into Meta and run them next to what you have live this week.

Ad 01Recession-resilient
Hearthfire ad 01
Ad 02Ex-Federal Reserve founders
Hearthfire ad 02
Ad 0390% reinvestment
Hearthfire ad 03
Ad 04Accredited access
Hearthfire ad 04
✎ Open the ad designer → Change copy, size, font and position, then send the ads back here.
3Ad scripts

Ad scripts.

The words that go with each ad above. Direct, easy to read, and written the way you already talk to investors. Each one is paired with the matching ad.

Script 01paired with Ad 01
Paid through every U.S. recession since 1980.
Accredited Investors: self-storage is the only major commercial real estate asset class that has posted positive returns through every US recession since 1980. Hearthfire has been operating it since 2012, with 9 full-cycle exits at 25%+ IRR and a $200M portfolio across 24 properties. Demand comes from divorce, relocation, downsizing, and business inventory, the kind of life events that fill units in good years and bad, while new supply stays capped by zoning, which is what protects the rents. → 9 full-cycle exits at 25%+ realized IRR → $200M portfolio, 24 properties, 5 states → Positive returns through every US recession since 1980 → Reg D 506(c), accredited investors only → Schedule a 15-minute call with the Hearthfire team Accredited Investors Only. Past performance is not indicative of future results.
Script 02paired with Ad 02
Run by the team that kept the Fed's systems running.
Accredited Investors: Hearthfire is run by two people who spent more than 20 years each managing technology and financial infrastructure inside the Federal Reserve System. Sergio and Corinn Altomare brought that same rigor straight into the firm, and every acquisition is underwritten in-house with systems they built themselves. The result is 9 full-cycle exits at 25%+ IRR across a $200M self-storage portfolio, and 90% of investors come back for the next deal. → Founders with 20+ years each inside the Federal Reserve → Every acquisition underwritten in-house → 9 full-cycle exits at 25%+ realized IRR → 90% of investors come back for the next deal → Reg D 506(c), accredited investors only → Talk to Sergio, Corinn, and the deal team Accredited Investors Only. Past performance is not indicative of future results.
Script 03paired with Ad 03
90% of investors come back for the next deal.
Accredited Investors: 90% of Hearthfire's investors come back for the next deal. Retention is the cleanest read you get on whether a sponsor is worth backing, because it is the one number that cannot be manufactured. Behind it sits a $200M self-storage portfolio, 24 properties across 5 states, and 9 full-cycle exits at 25%+ IRR since 2012. → 90% investor reinvestment rate → 9 full-cycle exits at 25%+ realized IRR → $200M portfolio, 24 properties, 5 states → Reg D 506(c), accredited investors only → See why investors keep coming back Accredited Investors Only. Past performance is not indicative of future results.
Script 04paired with Ad 04
Institutional self-storage, from $50,000.
Accredited Investors: enter institutional self-storage with a $50,000 minimum, alongside a firm with 9 full-cycle exits at 25%+ IRR. Hearthfire has been operating recession-resilient self-storage since 2012, and the $50K minimum lets you take a measured position without committing the kind of ticket a multifamily syndicate requires. Offerings are structured under Reg D 506(c) for verified accredited investors, with income reported on a K-1. → $50,000 minimum allocation → 9 full-cycle exits at 25%+ realized IRR → $200M portfolio, recession-resilient since 2012 → Reg D 506(c), K-1 income → See the live offering Accredited Investors Only. Past performance is not indicative of future results.
4Ads teardown

Ads teardown.

We pulled your 15 live ads and went through them one by one. An honest look at what is working and what we would change, next to the creative we built.

hearthfire-v2-teardown.vercel.app
Open full teardown →
Next step

If you want, we'll set all of this up for Hearthfire and run it against your accredited audience.

Pick a time below. We will walk through the assets together and what the first 30 days of running them, alongside the ads you already have live, would actually look like.

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